Hello again everyone.
I just wanted to announce this video here in one last strive to promote this video. It’s is a continuation of my “Cosplay Videography” series. If you liked my other entries posted on my previous blog entry then I’m sure you will like this one even more. It’s likely the best cosplay shooting I’ve done to date. It also has classical music as a soundtrack which are always great to listen to. If you like this video then please share it on your social media.
There you go. Just by adding this link to this WordPress page I’ve increased the likelyhood of this video getting seen. With all the other promotions I’ve done so far, I’ve managed to get the video 240 views. It received 135 views in just the first day of it’s release and has been getting between 3 and 6 views a day ever since.
Not very much even with the promotion unfortunately but far better then relying on my subscribers and the search engine to get views. It’s pretty tough to get even 1000 views on a video especially with so many other videos out there. It would help to have a massive subscriber count but alas, I only have about 114 subscribers. Likely-hood is that only 5 or 10 of them are paying attention since some of my subscribers have been on my list for 8 years and are probably dead accounts.
That being said, please subscribe to my channel and I will offer you a good variety of videos ranging from conventions, blogging, events and video games. Blah Blah Blah: https://www.youtube.com/user/tetsuorocks
Who knows, promoting my channel here might get me 1000 new subscribers. HAHAHA.
But yes, if you are like me then you probably need to promote your video in order for get people to actually watch it and overcome the density of videos on YouTube. I shall attempt to give some advice on how you can do that.
1. Know your audience: Pretty straight forward and obvious. For any video to be successful it needs to be targeted at an audience that is interested in it. For my video, it would be directed at people who attended the convention, fans of cosplay, fans of science fiction/comics/anime/movies and fans of specific characters seen in the video. Posting in unrelated forums might get people mad and will likely result in the post getting deleted.
2. When doing video of events, get the video done as soon as possible: For a video like mine, timing is important. You need to get your video done and posted while peoples excitement levels are high. The later you post a video, the less likely people will be checking the related event wall for content. I got this video out within a week and it was OK timing as I would of preferred posting it a day or two after. It did reel in 135 views within the first 24 hours of publishing but might of been more had I posted it sooner.
3. Friends, Family, and Colleagues: The most interesting people in your life are also the most likely help promote your video. The more friends you have, the more likely your video will receive a ton of views. Sharing is caring and hopefully your popular friends will share your video on their websites and social media. Be sure to mention in your Facebook posting “If you like the video then please share” so hopefully they will. Your parents are the most likely to share.
Having your friends in the video itself might also increase the chances of them sharing it. Case in point, this video.
4. Word of Mouth: Going out to social gatherings and telling various people about your video can attract views to your video and possibly subscribers. Informing them of your alias on YouTube and the name of the video can help them find the video. You can even show your video on your data enabled smartphone or on a home PC.
5. Social Media: Probably the most obvious and most used means of promoting. Finding groups related to your target audience can yield some pretty good results. Facebook has been most useful after I received 66 views for this video from it after two friends shared it on their newfeeds and from groups I posted the link in.
Twitter has entire pages dedicated to various subjects and relies on the owner retweeting the link.
Tumblr might work but it seems very messy. I post there just in case.
We shall wait and see how well WordPress works.
6. Networking: Try and remember that you are not competing with other video makers but rather competing with Google and YouTube. If possible, try to exchange video links with other video makers making similar videos so both of you can share viewers. It used to be easier to do this when YouTube had a video responses feature but you now have to post links to your videos in the comment area and get them approved. Popular YouTubers might find this annoying but other YouTubers of similar caliber might appreciate it as long as you negotiate beforehand.
7. Refining your search terms: Relying on search engines and tagging is the most passive means of promoting your video and can get you views depending on the popularity of the terms and where you video fits on the search results page. Youtube and Google are the worlds largest search engines so you really want to try and apply as many relate-able terms as possible since it can increase the chances of someone finding your video.
According to Josh Rimer, the most successful YouTuber in Vancouver, your video needs to be on the first page of a search result for it to be successful at gaining views from it. The less specific the search term, the more successful your ability to get views from the search engine will be if your video lands the first page. The further down the list you are, the less likely you are to get views from that search term.
In the case of this video, it won’t fare too well when you do a search for “Cosplay” as this list is flooded with ridiculously successful videos. Mine is probably on page 1000 of this list: https://www.youtube.com/results?search_query=cosplay
It did however fair better on the search term “Cosplay Videography”. Granted, most people probably won’t use this search term. But heyyyy.. all 3 of my cosplay videos show up on the first page of this list. Counts of some kind of a win I guess: https://www.youtube.com/results?search_query=cosplay+videography
Heres hoping alot of people are using “Vancouver Fan Expo 2014 Cosplay” as I am rocking it on that list: https://www.youtube.com/results?search_query=Vancouver+fan+expo+2014+cosplay
So yeah, overall it’s pretty hard to compete with this method. For a video to get high on this list relies on the number of total minutes of watchtime it receives. My video probably fares better then most since it does well with watchtime (5 mintues average).
For this cosplay video, I used general terms like “British Columbia” “Vancouver” “Fan Expo” “2014” “Cosplay Videography” “Cosplay”. More specific terms would be something like “Disney” “Frozen” “Marvel” “DC” “Batman” “League of Legends” since those are cosplays seen in the video. YouTube does have a large limit to the amounts of terms you can use so you may as well try as use a many as you can fit.
8. Tagging: #Tagging allows people to see related tweets and Facebook posts. Depending on the popularity of the tag, it can either be impossible to find your video or not. For a video like mine, it will probably get smothered under a tidal wave of thousands of other #cosplay posts. Oftentimes, people will retweet a post 10 times in order for it to be seen. My tweet subscribers would probably hate me for posting the same tweet 10 times so I prefer to avoid that.
That, as far as I can tell, is the most you can do short of having 10,000 subscribers. Having a lot of subscribers is still the most reliable means of getting views are those are people committed to watching your videos. However, even the most successful YouTuber spends a lot of time promoting their videos and channel in order to get views for their video as it is tough to compete against the giant abyss that is YouTube.
Thank you for reading. Please subscribe. HAHA.